Hainan two cross-border cultural projects were selected for 2021 "Wenbao Good Brand"
This newspaper Boao December 12 (Reporter Yuan Yuzhao) December 11th, 2021 The 6th Boao Tourism Communication Forum was held in Hainan Boao.
As one of the main activities of the Shan Dynasty Venue, Hainan International Tourism Island, Hainan International Tourism Island, the Forum is the theme of "keeping innovation, finishing China and foreign, spreading the text", and inviting tourism, culture, sports. The guests of all sectors of the media 上海闵行颛桥kb have gathered together to focus on the integration of innovation and development trends.
This session is jointly launched 2021 "Wenbao Good Brand" event with Phoenix University of China Communication University. There are 30 years of high-quality cases to win 2021 "Wenxiao brand" destination brand, good brand and activities.
Among them, Hainan Health Tour · Happy Buy – 上海水磨会所交友论坛 "I and the Spring of the Justu" "" Listening to the eternal resonance "cross-border cultural theme exhibition two activities in the 2021" Wenlo Good Brand "activity brand case selection It shows the unique advantages and core competitiveness of Hainan tourism, but also provides inspiration and reference for the industry.
The relevant person in charge of the Hainan Provincial Travel Hall said that for the tourism destination, the active brand is extremely important, unique and distinctive brand enables tourist destination a focus of tourism competition.
In recent years, Hainan has continuously innovative ideas, and actively develops a way to innovate the external development method. He has launched Hainan Tourism Promotion activities in Hainan Province and across the country. The road to the Red Army of Qiong Cliff, chasing a hundred years of red footprints "" The "Bao ‘will travel in Hong Kong" "Sunshine Island Happy Season" five major themes promote IP, forming "there is an activity in the moon, Zhou Zhou has a wonderful" big tourist atmosphere; and Using the line + online communication medium, through traditional media such as TV, newspaper magazine, combined with the propaganda of the new media platform, OTA platform, etc., further heats the Hainan Tourism Market. It is understood that the Boao Tourism Communication Forum has successfully held six sessions. The forum has been constantly precipitation, gradually developing into the world’s first international forum from the perspective of brand communication, and is recognized by tourist practitioners, government agencies, and global tourism researchers. (Editor: Jiang Chengliu, Pan Hui Wen) Share let more people see client downloads.